Spread the Word / Design Impacts Business / 25th June, 2015 at 11.30 a.m.

We are pleased to invite you to our next webinar by Ms. Sonia Manchanda on Design Impacts Business on 25th June, 2015 at 11.30 a.m. IST / 2 p.m. MYT. Register to Attend

Yesterday, steady growth and size would have been the way to go for business. Today however, disruptive new ideas which have access to innovative technologies and funds are challenging the conventional business strategies and the very existence of many large corporations.

Although businesses have access to great physical resources, they are struggling to face these challenges. Do businesses have the mindset right from the top to the bottom, to be agile and respond imaginatively to change?

With the infusion of a creative / design mindset and approach, challenges can be flipped into opportunities and systems / environments can be created to generate and nurture fresh ideas to create new value and meaning imaginatively.

Register to Attend Free Webinar. Limited Seats Available!
About the Speaker

Sonia Manchanda is co-founder and Design Chief at Idiom Design and Consulting and a design evangelist, leading projects with business leaders and corporations, making design thinking integral to their businesses, culture, brands and experiences. She has been deeply involved with creating the brand Manipal, its values and even its sub brands. At Idiom, some benchmark projects she has led include the design and look for the 19th Commonwealth Games, experience design for the Metro Stations in Rio, Brazil, branding for Kochi Metro and Kochi Airport, Design and more.National Institute of Design graduate, Sonia has also shared lessons from her practice, with Presidents and CEOS, business and academia through workshops and training programs designed to share new ways of working and progressing with skill, speed and imagination.Working at the crossroads of design practice, entrepreneurship and knowledge, her mission is to spread design as a way of thinking and doing things.

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Still in the news

Today, the Commonwealth games 2010, comes an end and with it ends all the speculation and criticism that came our (India’s) way over the CWG scandal. Lets just hope our dreamy logo (and the rest of the work we’ve done as well as the amazing effort by our promising young athletes) live on in our memories for a long time. Idiom is still in the news for the work we’ve done for the games. A few more clippings from a few newspapers are given below.

-Posted By Rahul

Theatre Alive!

In Bangalore, the name ‘Ranga Shankara’ is synonymous with theatre and the performing arts. The most affordable theatre space in India today, Ranga Shankara is dedicated to showcasing theatrical performances from India and abroad, to producing and commissioning new and innovative theatre forms and productions, and facilitating outreach programmes to build audiences for theatre and to impart theatre skills. So when they asked us to work on their 2010 theatre festival, we were really excited. The festival starts on the 22nd of October and ends on the 1st of November. This year, the theme is ‘Folk and Classical Theatre’ with the tag line ‘Theatre alive!’. 

Arundhati Nag, renowned theatre personality and National award winner and also one of the people that heads Ranga Shankara, asked us to create something memorable and unforgettable for this year’s theatre festival. So, under Sonia’s guidance, and with help from the Ranga Shankara team, the team at Idiom created some unforgettable characters for each form of theatre that will be featured in this year’s theatre festival. 

The Press conference announcing the Theatre festival was held on the 7th of October. Everyone loved our beloved characters. We were told that nearly every one wanted to take photographs with them. The following day, we brought the characters back home to Idiom, to shoot a few commercials and the masks had the same effect. Everyone in the office was busy taking photographs with these masks.

We kick off our events on the 12th of September and we’re also planning to have a banner painting event in Cubbon park, Bangalore on the 16th. We’re looking forward to this Theatre festival as this was one of the most fun projects that we have ever worked on. So, we hope to see you at Ranga Shankara between the 22nd and the 1st. Keep  watching this space for more on the Theatre festival and there will be an article soon on the different Characters that we have created. Lets all make a joint effort and help Ranga Shankara and Idiom bring Theatre Alive!

-Posted By Rahul

Idiom in the news

Ever since the Commonwealth games have started, Idiom has been in the news for the work that we’ve done for the games. Our team (in Delhi and in Bangalore) are still working for the Commonwealth Games 2010. The work we’ve done is extensive and great looking. You can view some of the articles below:

DELHI TIMES – 3rd OCT 2010

We have added a few more images on Picasa, Flickr and Facebook. Please check the last post for links to these albums.

– Posted By Rahul

Commonwealth games – look and Design

As you all know, the agency responsible for the look and design for the Commonwealth games 2010 is Idiom. We have done extensive work for the games. It has been a great journey and we hope and pray for the games to be a grand success. You can check out some of the work we’ve done below: (please follow the links)

  1. Images of the work we’ve done

    2. Slide share (presentations that take you through the journey that we’ve been through for the CWG

    3. You can also follow us on Twitter: http://www.twitter.com/Design_Idiom
    4. Fan us on Facebook: http://www.facebook.com/pages/Idiom-Design-and-Consulting/117724221617870?v=app_2373072738#!/pages/Idiom-Design-and-Consulting/117724221617870?v=wall

 Designing the look for the Commonwealth games was quite a rush and we hope we can do something like this again, in the near future.

-Posted by Rahul


Design Education in China

On Sunday I was with a young man all of 25 who was a sales manager at this fixture factory that Suresh from our office had ordered shop fittings from. Curious about his background I asked him what he did in college. Two years of Industrial Design he said.

So I asked him why he was not practicing industrial design. Not the best career option he said. “Sales have more possibility.” So why not an MBA?”  “Oh too tough to get in, ID easier.”

“I love designing but with my qualifications I can work in the engineering department where I will be far down the pecking order …. No fun”

China has more than 200 universities and colleges that offer courses in Industrial design alone that produce about 30,000 graduates of varying skill levels through 2, 3 and 4 year programmes. Many of them teach drawing and sketching, CAD, ADOBE- Photoshop and AI with a bit of engineering and MT and very little of design research leave alone Design Intelligence.

This is what I find out on Monday from Sheng Wang at VIM DESIGN, a product design office run by him. He is an industrial designer educated in China running a 25 person studio in Shanghai in Building 800 that’s occupied largely by galleries; the contemporary art museum and a number of design and allied firms even those dealing with consulting on intellectual property.

Not surprisingly or should I say surprisingly Sheng does not speak English at all…..
It is a young office with 5 interns just about 19 years old, 2 engineers in MT which I reckon is material technology and the 15 odd designers working there would not be older than 22 years old on average.

The problem Sheng tells me is that there is no quality in the 190 or so colleges that churn out designers. The other issue is that among the students themselves there is not enough general awareness about design hence the students who stumble into design….. Well….. Stumble into design.

Out of the 200 colleges and universities I ask how many deliver quality education, Sheng and his young designers start counting literally on their fingers and come up with ten, which produce at best 1000 graduates a year. The design schools at Beijing and Shanghai are considered the best. The schools however teach more the skills and less of the thinking.

There was a great deal of curiosity about our methodology and design research. They were surprised to hear that we don’t actually go about interviewing customers but rather rely on observation.

They would love to do research for their projects but have not done so, so far as their clients have not offered to pay for it. When they design products for western markets they depend on information gathered by their clients for consumer insights.

Business design drew a complete blank; packaging is also not done at the studio although that is something that they would like to do in the future.

The model making they enjoy is Fabulous !!
I saw a range of CP fittings being developed for an MNC that were absolutely gorgeous.

Multi national companies like Whirlpool, Ariston, A.O. Smith, Samsung etc that operate in the Chinese market have been good pay masters though they have to deal with middle managers and not the very top managers.

There are also a few Chinese companies that are employers of designers like TCL, Haier, Lenovo etc.
They look to hiring VIM Design because of the broader perspective they bring in although all of them do have in-house design studios.
The largest design offices in the country that employ upward of 100 designers are almost entirely in the public sector or have some kind of government stake in them.

Idiom and VIM Design can look at collaborating on product design projects especially those that need manufacturing and production support in China and this is something we would be looking at in the future.

Posted by Jacob

What is Design Thinking?

What is Design Thinking?

Wikipedia defines it as “a process for practical, creative resolution of problems or issues that looks for an improved future result. It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success. Unlike analytical thinking, design thinking is a creative process based around the “building up” of ideas.

As with design, there’s probably no one definition of design thinking everyone will agree on. The word design can refer to nouns such as designers, physical products, and style. The word can be a verb, as in process, create, and make. For example, Charles Burnette in his IDeSiGN curriculum calls it, “…a process of creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained.

Lately many more people are talking and writing about the application of design thinking to intangible problems, design not only as a verb but as a way of — as Herbert Simon wrote — improving situations. I felt a need to review what has been said and define the term for myself before I could put it into use. Ways of thinking are always difficult to define, but I’m reminded of how Lao Tzu said “The tao that can be told is not the eternal Tao” yet he still managed to write a book about it.

I have synthesized for myself what I understand design thinking to be…

  • Collaborative, especially with others having different and complimentary experience, to generate better work and form agreement
  • Abductive, inventing new options to find new and better solutions to new problems
  • Experimental, building prototypes and posing hypotheses, testing them, and iterating this activity to find what works and what doesn’t work to manage risk
  • Personal, considering the unique context of each problem and the people involved
  • Integrative, perceiving an entire system and its linkages
  • Interpretive, devising how to frame the problem and judge the possible solutions

I’m sure one could play with the language and categorization to find more or less characteristics, but I’m happy with just those six.

-Posted by Rahul