Today, the Commonwealth games 2010, comes an end and with it ends all the speculation and criticism that came our (India’s) way over the CWG scandal. Lets just hope our dreamy logo (and the rest of the work we’ve done as well as the amazing effort by our promising young athletes) live on in our memories for a long time. Idiom is still in the news for the work we’ve done for the games. A few more clippings from a few newspapers are given below.
-Posted By Rahul
In Bangalore, the name ‘Ranga Shankara’ is synonymous with theatre and the performing arts. The most affordable theatre space in India today, Ranga Shankara is dedicated to showcasing theatrical performances from India and abroad, to producing and commissioning new and innovative theatre forms and productions, and facilitating outreach programmes to build audiences for theatre and to impart theatre skills. So when they asked us to work on their 2010 theatre festival, we were really excited. The festival starts on the 22nd of October and ends on the 1st of November. This year, the theme is ‘Folk and Classical Theatre’ with the tag line ‘Theatre alive!’.
Arundhati Nag, renowned theatre personality and National award winner and also one of the people that heads Ranga Shankara, asked us to create something memorable and unforgettable for this year’s theatre festival. So, under Sonia’s guidance, and with help from the Ranga Shankara team, the team at Idiom created some unforgettable characters for each form of theatre that will be featured in this year’s theatre festival.
The Press conference announcing the Theatre festival was held on the 7th of October. Everyone loved our beloved characters. We were told that nearly every one wanted to take photographs with them. The following day, we brought the characters back home to Idiom, to shoot a few commercials and the masks had the same effect. Everyone in the office was busy taking photographs with these masks.
We kick off our events on the 12th of September and we’re also planning to have a banner painting event in Cubbon park, Bangalore on the 16th. We’re looking forward to this Theatre festival as this was one of the most fun projects that we have ever worked on. So, we hope to see you at Ranga Shankara between the 22nd and the 1st. Keep watching this space for more on the Theatre festival and there will be an article soon on the different Characters that we have created. Lets all make a joint effort and help Ranga Shankara and Idiom bring Theatre Alive!
-Posted By Rahul
Ever since the Commonwealth games have started, Idiom has been in the news for the work that we’ve done for the games. Our team (in Delhi and in Bangalore) are still working for the Commonwealth Games 2010. The work we’ve done is extensive and great looking. You can view some of the articles below:
|DELHI TIMES – 3rd OCT 2010|
|HINDUSTAN TIMES – 3rd OCT 2010|
|THE ECONOMIC TIMES – 3rd OCT 2010|
|THE ECONOMIC TIMES (HINDI) – 4th OCT 2010|
We have added a few more images on Picasa, Flickr and Facebook. Please check the last post for links to these albums.
– Posted By Rahul
As you all know, the agency responsible for the look and design for the Commonwealth games 2010 is Idiom. We have done extensive work for the games. It has been a great journey and we hope and pray for the games to be a grand success. You can check out some of the work we’ve done below: (please follow the links)
- Images of the work we’ve done
- Picasa Web Albums: http://picasaweb.google.com/theidiominformer
- Flickr: http://www.flickr.com/photos/idiomdesign
2. Slide share (presentations that take you through the journey that we’ve been through for the CWG
3. You can also follow us on Twitter: http://www.twitter.com/Design_Idiom
4. Fan us on Facebook: http://www.facebook.com/pages/Idiom-Design-and-Consulting/117724221617870?v=app_2373072738#!/pages/Idiom-Design-and-Consulting/117724221617870?v=wall
Designing the look for the Commonwealth games was quite a rush and we hope we can do something like this again, in the near future.
-Posted by Rahul
On Sunday I was with a young man all of 25 who was a sales manager at this fixture factory that Suresh from our office had ordered shop fittings from. Curious about his background I asked him what he did in college. Two years of Industrial Design he said.
So I asked him why he was not practicing industrial design. Not the best career option he said. “Sales have more possibility.” So why not an MBA?” “Oh too tough to get in, ID easier.”
“I love designing but with my qualifications I can work in the engineering department where I will be far down the pecking order …. No fun”
China has more than 200 universities and colleges that offer courses in Industrial design alone that produce about 30,000 graduates of varying skill levels through 2, 3 and 4 year programmes. Many of them teach drawing and sketching, CAD, ADOBE- Photoshop and AI with a bit of engineering and MT and very little of design research leave alone Design Intelligence.
This is what I find out on Monday from Sheng Wang at VIM DESIGN, a product design office run by him. He is an industrial designer educated in China running a 25 person studio in Shanghai in Building 800 that’s occupied largely by galleries; the contemporary art museum and a number of design and allied firms even those dealing with consulting on intellectual property.
Not surprisingly or should I say surprisingly Sheng does not speak English at all…..
It is a young office with 5 interns just about 19 years old, 2 engineers in MT which I reckon is material technology and the 15 odd designers working there would not be older than 22 years old on average.
The problem Sheng tells me is that there is no quality in the 190 or so colleges that churn out designers. The other issue is that among the students themselves there is not enough general awareness about design hence the students who stumble into design….. Well….. Stumble into design.
Out of the 200 colleges and universities I ask how many deliver quality education, Sheng and his young designers start counting literally on their fingers and come up with ten, which produce at best 1000 graduates a year. The design schools at Beijing and Shanghai are considered the best. The schools however teach more the skills and less of the thinking.
There was a great deal of curiosity about our methodology and design research. They were surprised to hear that we don’t actually go about interviewing customers but rather rely on observation.
They would love to do research for their projects but have not done so, so far as their clients have not offered to pay for it. When they design products for western markets they depend on information gathered by their clients for consumer insights.
Business design drew a complete blank; packaging is also not done at the studio although that is something that they would like to do in the future.
The model making they enjoy is Fabulous !!
I saw a range of CP fittings being developed for an MNC that were absolutely gorgeous.
Multi national companies like Whirlpool, Ariston, A.O. Smith, Samsung etc that operate in the Chinese market have been good pay masters though they have to deal with middle managers and not the very top managers.
There are also a few Chinese companies that are employers of designers like TCL, Haier, Lenovo etc.
They look to hiring VIM Design because of the broader perspective they bring in although all of them do have in-house design studios.
The largest design offices in the country that employ upward of 100 designers are almost entirely in the public sector or have some kind of government stake in them.
Idiom and VIM Design can look at collaborating on product design projects especially those that need manufacturing and production support in China and this is something we would be looking at in the future.
Posted by Jacob