YLG Salon & Spa opened their doors in Bombay not too long ago. Idiom handled the experience design for the brand, which it’s done from the salon’s inception.
YLG is a beauty salon that is all about personalization, transformation and customization. It’s about making beauty and grooming a habit for the modern day Indian woman. It’s a beauty hangout, where women can go and “let their hair down”, interact with friends, share conversations and stories, and generally have a great time, and come away looking and feeling good.