Pure food, pure delight …

Pure South, an authentic South Indian vegetarian restaurant was launched in Calicut recently. This is the first of a chain of restaurant planned for South India.
The food is cooked with pure and fresh grains, made the wholesome way, and the pure taste heightened with their pure ghee, a house specialty.

Idiom created the branding and experience design and it’s been a big hit. (No surprise)!
The underlying tone is based on purity. The colour palette is inspired by the idea of fresh and pure ingredients.

Kudos to Ekta, Abhinaya, Ankita, Ramesh, Alphonse and all the teams. And, of course,  a big salute to the ‘space’ team of Sridhar, Rajashekar and Nagendra.

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