Cocount oil usage in urban Indian homes has been receding steadily over the past decades.
Idiom had to work out a strategy that would re-establish coconut oil’s values and assure the customer that Coconess was guaranteed as pure. The design plan for Coconess, the virgin coconut oil brand was to focus on creating a personable character – the happy coconut! With a smiley face, the coconut communicates a simple thought behind the brand – Coconess brings happiness into your life with all its goodness.
Coconess launched last month and is retailing in many organic stores in Bangalore, including in Foodhall, an international gourmet superstore.
Good work Ankita and Rashmi.